Posts Tagged ‘Market’

How To: Clean the Garage

Friday, November 4th, 2011

Because I am down one marketing rep this week, I get to write a blog. Recently I looked around my garage and shop and thought about how much it needed a good cleaning. This is extremely pertinent to people selling their home. For one the house needs to show well, and also the new owners don’t want your old tennis racquets, or camping set. This particular subject hits home to me, because when we moved into our current house, the previous owners left us a neon green child’s bedroom set and a trunk full of broken toys. I remember telling my wife, “I didn’t realize we could just leave the stuff we didn’t want”. I soon figured out why, the garbage company refused to take it (must have been the color) so for almost a year I had a corner full of “stuff” sitting in the garage. You wouldn’t know it, because I parked a non-running car in front of it and took the wheels off, which in my mind was better. I had every intention of leaving it for the next owners, but as the subdivision was developed I was able to dump small portions of the pile in my future neighbor’s giant trash bins. I was tactical about it, dropping pieces of the bed each week in multiple dumpsters. I imagined the man at the dump anticipating this week’s neon green piece of furniture.

So at this point in the game you have realized the need to clean the garage, now it is time to plan (I wanted to say plan ahead, but that is redundant as there is no other way to plan). You should set aside 12 – 18 hours depending on the severity of the garage. If you’re like me, you wait until it is impossible to actually do work or even start a new project. For those of you that actually park a car in the garage you can skip down a few paragraphs. I generally send my wife away on a “girl’s trip” so that I can actually get this task done. The gulf coast works well, because you get a 2 hour warning call when she is own her way home, so that you know you need to stop admiring the technology of an old carburetor you found and get back to cleaning.

I have seen medically spotless shops that look more like surgical centers than garages. These places are mysteries to me, I am not sure I would be able to find my tools in a place like that, Plus you would miss the surprise when you find something. These people have never used a rusty spring to fix the return on a riding lawn mower, or asked their wife to standby with a fire extinguisher while testing the make shift gravity fed fuel tank on an old motorcycle (I wonder what on earth she is thinking while standing there waiting to see if her husband goes up in a brilliant blue flame as the house gets filled with the smell of un-burnt fuel and screams),  But back to the task at hand.

  1. I have found it is best to work from the top down, first hang the various flags and posters back up. They tend to fly off the walls when the garage door opens.
  2. Next use a shop vac to suck the cobwebs, and bug bodies out of the corners. Clean the nozzle first or you will leave oil stains on your walls. Be careful around those flags, or you’ll be pulling them out of the shop vac.
  3. Take down the bicycles hanging off the ceiling hooks and blow them off with compressed air, fill up the tires while the air compressor is out. (No one expects you to ride anytime soon, but flat tires on a hanging bike means you have completely given up on being healthy.)  
  4. Now it is time to focus on the work bench, this becomes time consuming but essential. Don’t get side tracked by anything shiny. This is usually where I lose focus and start cleaning brake calipers, or rewiring an electric winch.
  5. Be honest about spare car parts, are you really going to need that radio out of a mid 90’s mustang. Go ahead and toss it, and get rid of that VW hubcap you found on the side of the road (unless you actually own/ed a VW, then there is sentimental value there)
  6. Stack various race tires, and wheels in a corner. These are great conversation starters when the neighbors visit.
  7. Next I like to rearrange the various vehicles, this does two things, allows access to the piles of dirt and rust that have accumulated under the vehicles, and gives a feeling of accomplishment. Be creative, I tend to sort by fun factor. Atv’s and Motorcycles to the front, lawn mowers and cars to the back.
  8. This is also a good time to wipe down the motorcycles, unless there is a lot of chrome involved. (polishing can eat up time)
  9. At this point a neighbor will show up (because the heavy work has been done) use this time to catch your breath, enjoy a beer, and catch up on current events.
  10. Pick up the fishing tackle and various rods and reels that get stuck in a corner, you can hang up a small amount of fishing equipment (in my opinion this adds a touch of class, especially fly rods) The rest can be stored in the trunk of an unused car.
  11. Collect all the old motorcycle, and car batteries and place in a cardboard box for recycling (5$ each) keep the dogs away, don’t rub your eyes and try to keep acid burn holes symmetrical on your shirt.
  12.  Sweep up all the dirt, rust, dead bugs etc, if you feel the need you can mop at this point, but that seems snooty to me. I prefer to hose out the garage, with scrub brush and all green detergent.
  13.  Sit back, admire your work and wait for comments from visitors.

Gareth Beale is the Marketing Director for Choice Title LLC, you can respond here, or contact him directly Gareth@choicetitle.com

 http://twitter.com/gareth_beale

NAMB Seeks Reduction in Fed Overregulation

Wednesday, August 31st, 2011

FOR IMMEDIATE RELEASE   
AUGUST 30, 2011

Contact:
Eric C. Peck

NMP Media Corp.
(516) 409-5555, ext. 312

NAMB feels lifting of LO compensation rule will boost mortgage related jobs and stimulate the economy through less overreaching lending regulations

AUGUST 30, 2011—As the federal government continues to seek new ways to create jobs and reduce burdensome regulation, the Association of Mortgage Professionals (NAMB) recommends that the Administration and Congress encourage the Consumer Financial Protection Bureau (CFPB) to rescind its loan originator (LO) compensation rule. Ever since the early April implementation of the Federal Reserve Board’s (FRB) Regulation Z; Docket No. R-1366, Truth-in-Lending on steering and LO compensation, consumers have experienced a dramatic increase in costs on their mortgages, in addition, the expenses have increased for all mortgage companies and a great impediment has been placed on the vital service of mortgage lending throughout local communities.

“Over the past three years, more than six different federal agencies have implemented new regulations and rules to try to help regulate and protect the consumer against unethical lending practices,” said Michael J. D’Alonzo, president of NAMB. “This has resulted in a further drain on our economy through overlapping and overreaching regulations.”

According to NAMB, regulations placed on the mortgage industry by the Federal Reserve and other regulatory bodies has resulted in good people being denied loans, in addition to the burden of increased consumer costs and a drastic reduction in the base of local mortgage professionals nationwide who provide homeownership opportunities in their local markets.

“When you take away consumer choice, you take away what has made this country great which is healthy competition,” said D’Alonzo. “This regulation, in essence, has established fixed pricing in the mortgage industry causing pricing to go up.”

As with many new regulations coming out of Washington, the new rules and regulations out of Dodd-Frank are overreaching and have slowed down the housing recovery and job creation, as housing remains the backbone of the national economy.

“Instead of really determining the root cause of the mortgage crisis, like loan type, Washington instead has issued new rules and regulations at individuals, rather than tackle the loan type scenario,” said Mike Anderson, vice president and Government Affairs Committee chair of NAMB. “Like the example NAMB used in its testimony before Congress on July 13, 2011, ‘Did the lawmakers legislate, regulate and impose stricter guidelines on pharmacists, doctors or drug stores after the discovery of harmful prescription drugs like Vioxx?’ No, they did not … they simply pulled the product from the shelf. It was loan type that caused the mortgage crisis. By no means is NAMB advocating going back to the days of reckless and irresponsible lending practices; however, with credit overlays, laws and new regulations, the housing recovery is extremely slow to any substantial recovery. LO compensation has caused hundreds and hundreds of small business to shut their doors and countless layoffs of support personnel in the mortgage industry.”


###

 
The National Association of Mortgage Professionals (NAMB)—The Association of Mortgage Professionals, is a trade association of mortgage professionals with membership in all 50 states and the District of Columbia. NAMB provides education, certification and government affairs representation for the mortgage industry. For more information, visit NAMB.org.

Once again the government seems to have thrown the “baby out with the bath water” in trying to correct the flaws in the housing sector. Let’s hope they “get it” and back off some of these overreaching regulations so business can grow instead of stagnate.

Mitzi Anthony is the Marketing Rep for Choice Title, Inc., you can respond here or contact her directly mitzi@choicetitle.com.

http://twitter.com/mitzi_anthony

Her weekly blog can be found here.

New Agent Training/ Mock Closing

Wednesday, May 18th, 2011

Realtors Need to Stay Connected

Tuesday, December 14th, 2010

More cell phones are sold with SMART features than ones that are not. It has become the norm to be connected to the office, to three different websites, and several email accounts 24 hours a day 7 days a week. It amazes me that at the last 3 Social Networking functions I attended people spent just as much time buried in there Iphone than they did Actually being Social (I received a text from someone I was talking too the other night). This is the new norm. We can’t fight it, it is a battle we won’t win. But the one thing that is still difficult to do from a phone is real work. So we decided to help, several months ago Choice Title opened up WIFI rooms in each office. These are secure connections that agents or lenders can use to work while you work (Or check up on your Farmville crop if needed). So stop on by, bring you laptop and continue to work away from the office, or play Angry Birds all day the Choice is yours.   

Gareth Beale is the Marketing Director for Choice Title LLC, you can respond here, or contact him directly Gareth@choicetitle.com

 http://twitter.com/gareth_beale

 His weekly Blog can be found here.

Friday, December 3rd, 2010

Fed Releases Updated Appraisal Guidelines
The Federal Reserve, the Office of the Comptroller of the Currency, the Federal Deposit Insurance Corp., the Office of Thrift Supervision and the National Credit Union Administration jointly on Thursday released the latest and what is expected to be final version of property appraisal guidelines.

The new guidelines set a standard for appraisal independence. Lenders can exchange information with appraisers, but they cannot “directly or indirectly coerce, influence, or otherwise encourage an appraiser or a person who performs an evaluation to misstate or misrepresent the value of the property.”

Among other rules:

· Banks cannot tell the appraiser of any expected or qualifying estimate of value.
· Banks cannot specify a minimum value requirement for the property that is needed to approve the loan or as a condition of ordering the valuation.
· Banks cannot tie an appraiser’s compensation to loan approval.
· Banks can’t blacklist an appraiser if his valuations fail to meet expected thresholds.

The agencies also clarified that broker price opinions (BPOs) don’t comply with the minimum appraisal standards.

Source: Housing Wire, Jon Prior (12/02/2010)

Gareth Beale is the Marketing Director for Choice Title LLC, you can respond here, or contact him directly Gareth@choicetitle.com

 http://twitter.com/gareth_beale

 His weekly Blog can be found here.

Don’t wait for the Market to come to you, CREATE YOUR MARKET…

Friday, April 2nd, 2010

This past week I was talking to an agent and of course the regular questions came up, “You Busy?”, “Whatcha working on?”, “How’s your business?”. Then she said something profound. She said, “I am not waiting anymore, I’m going to Create a Market!”. The more we discussed it, the more concentrated her market became, until she had a laser point focus on what her niche was going to be. While I don’t want to give her hard work away, I will share the process. And next week discuss what I see my Niche may become.

 

As a professional you have to separate yourself from everyone else. You need to determine what YOUR focus is going to be…YOUR niche. By targeting your business to a few markets you not only protect yourself from the competition, but you shield yourself from the state of the economy. If you do this successfully, your clients won’t now what they did without you. I know of an agent in our area that was/ is the “short sale expert”. Even when times are good you will get referrals for your specific market. In an arena of generalists, people in need will seek out the specialist.

What is your Niche? First ask yourself, what is the competition NOT doing? Is there a Niche they have failed to fill? It is very easy to become the expert of something no one else is doing. Then determine if what you are currently doing relates to this “prospective niche”, you can’t be an expert in one area one day and a completely different area the next. Then ask yourself, how can I differentiate my business from others? How can I create the perception that my market simply cannot live without me. What do I have to offer?

Time to Focus…Decide what your client looks like, define who they are, and more importantly where do you find them. Too many times people stop focusing before they reach their client. “First Time Home Buyers” is not a niche…”Young, Married, plant workers in the Ascension Parish Area” is a niche. You know who they are, you know where to find them, and better yet, it is easy to ask other people to market your niche.  Make sure your niche is different, and make sure your niche is viable. No point going after “Young, Married, plant workers in the Ascension Parish Area” if all the plants are laying off workers.

The Unpaid Sales Rep… Ask yourself where is you client? Does your niche have an association? Where do they gather? How do you get to as many of them as you can, efficiently? I know a Disability Insurance sales rep whose niche is dentists, at the end of each graduating class guess who is making presentations at the state school of dentistry? As you position yourself as THE expert, the leaders of these groups will seek you out.

The only constant is change… Re-evaluate your niche, when it gets old go through the process again. Look where you market has been, how it evolved (and it will) and where it is going. Develop new products and services to add to your Business, competitors will respond to your success and you will need to grow to stay ahead. The secret to niche marketing is being able to evolve with time.

Gareth Beale is the Marketing Director for Choice Title LLC, you can respond here, or contact him directly Gareth@choicetitle.com

 http://twitter.com/gareth_beale

 His weekly Blog can be found here.