Recently I found myself in a Fast Food Establishment, This particular restaurant (I know it was technically one because it said so on the sign) has 12 pre-established meals. It has been the same 12 meals since I was in High School some Twenty years ago, minus the occasional rib burger thingy or kids movie character sandwich. So you can imagine my frustration when the couple in front of me couldn’t decide between a # 3 and # 6, to say they where undecided would be an insult to people who have no cognitive activity at all. Apart from my general aggravation at this particular chain a # 3 and # 6 are no where near similar at all, “I can’t decide between buying a hamburger or a Parakeet”. So I started thinking how these people make it through a day, we all have to make choices, some lead to prosperity and some don’t”. But if you are one of these non-decision makers, think of the opportunities that you didn’t get (or actually never had a chance of getting). Whether it’s a hiring issue, or a customer service issue or one of the hundred other decisions you have to make each day, your ability to move forward will impact your short term business more than anything else.
To be honest, your ability to make these decisions have already impacted the business you currently have. These decisions you have made (or more importantly avoided making) have consequences. Are you missing out on opportunities, or advantages over competitors by simply NOT.